I help individuals build authentic personal brands.

But this wasn’t always the case...

In 2019, I launched my first business — a cookie dough company.

I built the business ‘in public’ by documenting the highs and lows of entrepreneurship. I openly shared my struggles with eating disorders & depression during this time, and today I am a huge mental health advocate.

My personal brand has landed me:

New retailers
Incredible employees
Investors
Sales
Clients
Advisors + mentors
Free trips (I went to Disneyland, for real)
6+ figures in brand deals

In 2024, I shut it down and filed for bankruptcy.

Good news for me, is that I had established a strong personal brand that I could fall back onto. Within a few months (after exploring many different career opportunities) I signed on with a new business partner & have started building my second company with a full team supporting me. This all came from having a personal brand.

Everything in your life changes, and the only thing that remains constant, is you.

Your job is not guaranteed. Your business is not guaranteed. You never know what may interest you in the future.

That’s why having a personal brand is so important. Life is unpredictable. Build something you have full control over & can leverage.

Your story matters, your knowledge is valuable (what you know right now is easily worth 100k+), and the opportunities available to you are endless. I’m just a regular person trying to help others show up more authentically in the world – we owe it to ourselves and others.

Skip the trial and error (I did this for you) and learn how to achieve the same level of success applying my specialized approach to personal branding through the MAGNITUDE Method.

A few brands I’ve recently worked with

If you’re a brand and interested in partnering with me, please get in touch! hello@ericarankin.com

Awards

#3 LinkedIn Social Media Creator Worldwide 2024

#5 LinkedIn Female Creator in Canada 2024

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Testimonials

Justin Welsh

Saturday Solopreneur,

LinkedIn OS

"I've followed Erica for several years, and she's one of the few creator entrepreneurs who has built a truly honest and authentic personal brand — not to mention a highly engaged community. She's showing other creators exactly how to embrace authenticity to achieve real impact — something many entrepreneurs fail to do."

Mike Fata

Best Selling Author

Investor and 9-Figure Entrepreneur

"Erica is an authenticity expert for personal branding & community building. If you are looking to generate more opportunities by telling your story in a meaningful way, she’s your go-to."

Brian Scudamore

Dragon on CBC’s Dragon’s Den

Founder & CEO of 1-800-GOT-JUNK?

"Erica is a storytelling genius! She understands how the power behind telling stories in a real and authentic way!"

Tobi Oluwole

CEO, Magnate

"Erica is one of the most authentic voices online. She’s mastered the art of building a personal brand and doing it in the most trustworthy way. I love her content."

Peter Hwang

Serial Entrepreneur & VC

CEO & Founder of Tre’dish

"Erica is an amazing consultant and true inspiration for me when it comes to social media and personal branding. She is proof that if you create authentic, honest and real content, your voice will have significantly more influence."

Linda Le

Co-Founder

Create With Influence

"Erica’s vulnerability and authenticity is one of the reasons I was drawn to her content. I love the impact she puts out into the world to inspire people to be their whole and real selves. It’s a rarity and one of a kind."

Dominick Namis

Head of Business Development

NeoPeople

"Erica is an incredible entrepreneur, content creator and personal branding expert. I’ve been watching Erica grow a highly engaged and passionate community over the last 2 years. Erica is a reminder that a strong personal brand can open doors we never imagined existed. I highly recommend taking her course!"

Suzie Yorke

Founder of Love Good Fats

& The Better Chocolate

"I’ve followed Erica as she built her personal brand on several platforms from LinkedIn to Tiktok, she has a magical touch and her authenticity shines through."

Greg Meade

Founder Crossnet & Good Sport

Forbes 30 Under 30

"Erica has one of the most authentic personal brands and she’s been able to stand out online through her content. She’s definitely become a thought leader in the personal branding space & you’re missing out if you pass up on this course.”

Karly Jacobsen

Co-Founder, Rviita

“I’ve been following Erica’s content for a long time now, and she never ceases to me amaze me with the value she provides. She is an amazing story teller, a personal branding superstar and an all around fantastic person to work with!”

Nicole Baranowski

Founder & CEO, Hairstrong

"Erica leads by example. She has a lot of credibility because she’s done it herself. She’s not just reiterating something else she found on the internet, she found what works and is now helping others do the same & find what works for them. Her authenticity lies with her being vulnerable and shaping it in a way that’s relatable to so many others who follow her lead."

I help individuals build authentic personal brands.I help individuals build authentic personal brands.